Car Dealership Lead Recovery Stack

for UK car dealerships

every enquiry answered.
every test drive remembered.

AutoTrader, CarGurus, Motors, website — all leads captured and replied to before the customer has closed the tab. Finance apps submitted to every lender in one hit. Post-sale lifecycle kept moving. Self-hosted, monitored 24/7, from £1,500/mo.

AutoTrader · CarGurus · Motors Keyloop · Pinewood · CDK 60-day guarantee
dealership stack · examples demo
→
portal lead response ready
↻
test drive reminders ready
≡
multi-lender finance ready
↔
stock CRM + portal sync ready
⊗
MOT + service recall ready
☎
review requests ready
the real monday

your sales team should be
on the forecourt, not typing.

Every hour spent retyping finance apps, syncing stock, or chasing reviews is an hour not closing a deal. And every hour a portal lead sits unread is another customer booking with the dealer down the road.

01
portals
leads sitting 2 hours?
02
weekends
sunday enquiries unread?
03
finance
three lenders, three forms?
04
test drives
no-show again?
05
aftersales
MOT reminders? nope.
the numbers

car buyers don’t wait.
the fastest dealer wins.

The industry data is brutal. Speed of response is the single biggest conversion lever — and most dealers lose it the moment the team is on the forecourt.

78%
of buyers purchase from the first dealer to respond.
AutoTrader. The lead that sits for two hours is usually a lead that went elsewhere.
67%
of AutoTrader searches happen outside business hours.
AutoTrader. Evenings, weekends, lunch breaks — prime buying intent and nobody in the showroom to reply.
21x
more likely to convert when responding within 5 minutes.
Industry data. Every minute past the first five, conversion drops off a cliff.
1–2%
average UK dealer net profit margin.
AM Online / SMMT. Margins are thin — every lost lead, every missed test drive, and every chased finance app comes directly out of the bottom line.
what we run for dealerships

six systems covering the
boring two-thirds of the showroom.

Each system pre-built and plugged into your DMS, portals, and finance partners. Deployed on your systems in 2 to 4 weeks. More systems added over the retainer.

dealer · enquiries
Instant portal lead recovery
AutoTrader / CarGurus / Motors lead hits — vehicle-specific reply with finance options and a test-drive link in the buyer’s inbox inside a minute.
webhook → match stock → email + book
dealer · test drives
Test drive reminder sequence
24h reminder. 2h reminder. Post-drive follow-up. No-shows drop, follow-ups never forgotten, salesperson time isn’t blocked for nothing.
booking → reminder chain → feedback
dealer · finance
Multi-lender finance submit
One form, submitted to Black Horse / MotoNovo / Close Brothers / your panel in parallel. Status polled, updates pushed to the salesperson’s inbox.
app in → submit all → status + notify
dealer · stock
Stock ↔ CRM + portal sync guard
DMS stock changes — price cuts, SOLD, photos — pushed to every portal in minutes. Bad listings spotted and flagged before they cost you a lead.
DMS change → push to portals → audit
dealer · aftersales
MOT & service recall
Customer bought 3 years ago? MOT due next month? Scheduled reminder with your booking link + part-exchange offer. Retained customers kept warm.
DMS + DVLA → recall trigger → offer
dealer · reputation
Review request after handover
Handover done. Within 48 hours the customer gets a personalised Google / Trustpilot / JudgeService request. Reputation grows without anyone remembering.
sale complete → wait 48h → request
beyond chatbots

a chatbot answers a webpage.
we run the whole dealership.

Chatbots talk to your website visitors. That’s one slice of one channel. Your dealership needs every portal, every lender, every post-sale touch point working together.

01
Your DMS
Keyloop, Pinewood, CDK Global, Dragon2000, MotorDesk, Click Dealer — the systems UK dealers actually run. Direct API integration, not a lowest-common-denominator connector.
02
Your portals
AutoTrader, CarGurus, Motors.co.uk, eBay Motors, PistonHeads, Gumtree, Facebook Marketplace. Leads captured from all of them, routed to the right salesperson, replied to automatically.
03
Your finance & valuation stack
iVendi, Codeweavers, CAP HPI, Glass’s Guide, Black Horse, MotoNovo, Close Brothers, JudgeService, Trustpilot, Google Reviews. If it has an API or webhook, we talk to it.
04
Customer data handled properly
API keys and OAuth only — we never ask for team passwords. Everything runs self-hosted on dedicated infrastructure we manage for you. Customer and finance data stays on your box, not in a shared SaaS tenant.
how it works

2 to 4 weeks from ‘this is broken’
to it running without you.

1
days 1–7 · scoping
we audit the dealership.
30-min call with the dealer principal / sales manager. We map portals → DMS → finance partners → test drive process → aftersales, pick the first system that buys back the most salesperson hours, and start building the same day.
2
weeks 2–4 · live build
first one runs on your stack.
Built against your real DMS + portal feeds. Dashboard, walkthrough, kill switch. Runs through real weekly enquiry volume. Pass the build, retainer begins.
3
month two onward · retainer
we build the next. and the next.
Build passes, retainer kicks in. We build, monitor, and fix continuously. When AutoTrader changes a feed spec or your DMS pushes an update, our monitoring is designed to catch it first — not a salesperson on a busy Saturday.

find out where your dealership
is leaking units.

30-minute audit. No pitch. We map where leads vanish, where admin eats your sales team, and which system pays for itself first. You decide from there.